Baking was a hobby when I was a teenager and my fondness for anything dough-like and fluffy was a joy to witness and experience. A good thought even crossed my mind that maybe I wanted to study culinary at Le Roche back in the early 90’s. But business is my family’s core so there I went. After college and back in Manila, I never thought that a casual baking day at my Ma’s house in the early 2000's would turn my life around. Jhon encouraged me to start baking as a business. Taking money for pastries that I baked seemed silly and out-of-this-world. Who would buy the goods that I make? Jhon simply said, you are really good, believe it!
I considered the idea and started using anything that I could utilize in my Ma’s kitchen. I was fortunate that her kitchen was conveniently equipped with trays, bowls, spatulas, baking pans and appliances. Still, I was not completely convinced that I could do this for a living, therefore, I couldn’t muster the courage to formally voice out my chosen path to my Papa. I was about to lead a life independent of my family’s legacy—and I was scared. But I pushed on and forward. On my own with only my chutzpah in tow.
I set forth with my passion project. It started as Gone Bananas! Pastries and Cakes in 2004. It evolved into Jettee's Kitchen Divine Handmade Pastries in 2010 after my journey with our son, Marcus. However, my confidence as a baker was half-baked, pun intended. I needed more arsenal to better my craft, and the right set of circumstances to study classical patisserie at Le Cordon Bleu in Paris in 2014 couldn’t have come at a better time. Formally studying pastry does not automatically make you a pastry chef, but it teaches you how to be a professional. Armed with professional technique, the discipline, knowledge and expertise in classical pastry—and the creativity that opened up after formally learning the craft—was what I needed to reaffirm my chosen path. It is not easy to veer away from the herd and choose a path of your own. I am fortunate that I have Jhon, who encouraged me along the way.
Looking back, how did you get to the path you are now leading?
“You had to take risks, follow some paths and abandon others. No one can make a choice without feeling afraid.” - Paulo Coelho
Posted originally on my Instagram, 1 May 2019.
Jettee's Kitchen on a special publication, Sweet Finds, Manila's Best Desserts by Yummy (Summit Media), February 2013
Three cookie treats by Jettee's Kitchen were chosen as Manila's Best Desserts in this mouthwatering book.
The June 2012 magazine issue of Yummy wherein food writer, Ryan Fernandez, picks Jettee's Kitchen's Ultimate Dark Chocolate Chunk Cookie as his "favorite cookie"
Spot Light aired on RPN 9 television, 25 November 2011, host Janeena Chan, described Jettee's Kitchen as, "Truly DIVINE indeed! If you haven't tasted any of these pastries at least once, you're missing out on half of your life seriously."
Food magazine published on November 2011, two of Jettee's Kitchen's cookie selections were chosen as Yummy's "50 Best Desserts In Town"
28 October 2011, BusinessWorld, Weekender, "Virtual Food"
"Having an online shop is a good option for a start-up venture where the risks are much less than having a physical store where basically the overhead is much higher. Even before opening a physical pastry shop, a virtual shop is also beneficial in trying out several product lines and seeing if it will work out before launching it to the main
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.